Menustok: Video Menus Diners Swipe Like Reels

What it is

Menustok

Menustok turns a restaurant's menu from a static list into a guest experience. It opens with a personal welcome, moves through categories and dishes with a swipe, and ends with a shareable card of the guest's favourite dishes. The restaurant keeps its guests' data, and orders go straight to the kitchen screen.

Why it exists

A menu built for how guests already use their phones

A new generation of diners lives in feeds, stories and swipes, yet most menus still read like a printed list. Menustok brings the interactions guests already know to the table.

The problem

Most digital menus are a PDF behind a QR code: long lists, small text and few photos.
Younger guests scroll feeds every day, but the menu asks them to read.
Guests cannot see a dish before they order it, so they play it safe.
The restaurant learns nothing about what guests enjoyed, and the visit ends at the bill.

What changes for people

Swipe through dishes like reels, with photos and video for every dish.
Save favourites, filter for any diet and read allergens in your own language.
Order from the table; the order goes straight to the kitchen screen.
Rate what you ate and share a card of your top three dishes.

The business case

Every dish is shown at its best, so guests discover more of the menu.
Each shared score card carries the restaurant's name and Instagram handle to the guest's friends.
The restaurant keeps its guests' data: favourites, scores and dining history.
One menu in nine languages, ready for international guests, from city restaurants to cruise ships.

Design philosophy

Designed like the apps guests love

Menustok is designed experience first. Its interactions come from social media: the reels, holds, hearts and shareable cards a new generation uses every day, so the menu needs no explaining.

Social media, at the table

Vertical swipes, hold to preview, tap to save: gestures guests already know from the apps they open every day.

For a new generation

Built for diners who expect a menu to feel like a feed, not a printed list.

Show, then tell

Every dish leads with its photo and video; the description comes second.

Every visit ends with a share

The score card turns a good meal into a post, with the restaurant's name on it.

Together

What each partner brings

Menustok is a co-venture: our partner leads the guest experience and the food and beverage world; we build and run the product.

Experience design

Our partner designs the UI and UX of the guest journey, inspired by social media.

Food and beverage expertise

Our partner brings subject-matter expertise, pilots with venues and introductions to franchise groups.

Product and AI

We build the reels menu, AI-picked category covers and AI menu import from a photo or PDF.

Platform and delivery

Orders reach the kitchen, waiter and counter screens instantly; we host it and launch it with each restaurant.

Where it goes next

From the restaurant floor to the open sea

Menustok starts with restaurants, bars and food and beverage franchise groups in Spain and South America, then moves to cruise ships, where guests from many countries dine every day.

Restaurants and bars

Live with restaurants, with pilots run together with venues.

Franchise groups

One menu experience rolled out across every location of a food and beverage brand, starting in Spain and South America.

Cruise ships

Many restaurants on board, guests from many countries and nine menu languages from day one.

The family

Part of the Cartagos family

Menustok is Sandruci's own software, one of a family of restaurant products we build and run. The restaurant runs it from one back office, the same one behind its smart menu, waiter and counter POS and kitchen display, so one change reaches every screen at once.

One menu, every screen

Edit a dish once and it changes on Menustok, the smart menu, the POS and the kitchen display.

Photos and video per dish

A card photo for the reel, more photos and a video for the dish page, uploaded in one place.

Languages and allergens

Add a language and the whole menu is translated; the 14 EU allergens sit on every dish.

Switch dishes on and off

Sold out disappears from every guest’s screen in real time; deleted dishes wait in Trash.

Orders to the kitchen

With ordering on, a guest’s order goes straight to the kitchen display and the waiter’s POS.

Set up in minutes

A wizard picks Menustok or the classic menu, then languages, allergens, ordering and reviews.

Menu builder: drag and drop to reorder, switch dishes on or off, and restore from Trash.

Each dish: a card photo for the reel, more photos and a video for its page.

The setup wizard: Menustok or the classic menu, then languages, allergens and ordering.

See the whole family

StageLive with restaurants

ForRestaurants and bars

Menu languagesNine

PlansIncluded in every restaurant plan

Onboarding

Open in three steps, from your phone

No typing your menu, your name or your address. Three steps on a phone and the restaurant is live.

01

Pick your plan

Choose the package and you are straight into Menustok: no menu type to decide.

You getYour plan, Menustok ready

02

Snap your old menu

Upload the PDF or take a photo. AI recreates the categories, dish names, descriptions, prices, nutrition and allergens, even some of the photos and the restaurant’s name.

You getYour whole menu, ready to check

03

One tap for where, one for who

Share your location and the address fills itself from GPS. Sign in with Google or an email, verified at once.

You getNo forms to fill in

✓

You’re open

Your QR codes arrive by email, ready to print for every table, with a link to the back office to start working.

LaterAdd more photos, videos and your story whenever you like.

How it works

Three levels, one swipe each

1

Swipe through categories

Hold and swipe up or down; each category has its own cover, picked by AI from the dish photos. Hold anywhere to see every category at once.

2

Swipe through dishes

Photo, description, price and dietary icons on every card. Add or save with one tap, and drag left to open a dish.

3

Open a dish

A gallery of photos and the dish video. Hold the screen for nutrition facts: calories, carbs, protein, fat and fibre.

Features

Built to delight, built to sell

A personal welcome

The restaurant's logo and message, and a greeting by table or guest name for VIPs, events and celebrations.

Filters for every diet

Gluten-free, vegetarian, no spicy, nut-free: one filter applies to the whole menu.

Dish of the day

A short video of today's special before the menu opens, with sound on tap.

Added to your order

A toast confirms every dish you add, and today's orders show the order number and your name.

Rate what you ordered

Score each dish you actually ordered, out of 10, the same day.

A score card worth sharing

Black, with your #1 in gold, #2 silver and #3 bronze, the restaurant's Instagram handle, and save or share in one tap.

Dining history

Past favourites ranked by your best scores, plus up to three dishes recommended for next time.

Favourites, with or without ordering

With ordering off, the waiter sees each table's hearts; with it on, guests pay and send.

The restaurant's story

Our story, the team, employee of the month, upcoming events, our other places and follow us.

Nine languages and allergens

Translated automatically, with the 14 EU allergens on every dish and sold-out dishes hidden in real time.

Photos that always load

Dish photos and videos keep loading even when internet providers block shared networks.

A "More" tab

Profile, history, language and help, one tap from every screen.

Turn ambition into results.

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